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Affiliate marketing is an effective way for businesses to reach new customers, increase brand awareness and generate more revenue. It involves partnering with other companies or websites that have a similar target audience as your own business. Affiliates then promote your products or services on their website in exchange for commissions when sales are made through them. This type of marketing can be incredibly beneficial to businesses looking to expand their customer base while also increasing profits without having to pay traditional advertising costs such as TV commercials, radio spots, etc. 

The key benefits of affiliate marketing include: 

 - Increased visibility: Affiliates help you get noticed by potential customers who may not be familiar with your product or service otherwise

 - Low cost: You only pay affiliates if they make a sale so it’s much cheaper than traditional advertising methods

 - Measurable results: With affiliate tracking software you can easily measure the success rate of each campaign and adjust accordingly 

                                

In order for this type of partnership between two companies to work effectively there needs to be trust between both parties involved and clear communication about expectations from the beginning stages all the way through completion. Additionally, it’s important that all affiliates are properly vetted before being accepted into any program – this will ensure quality control throughout the entire process which will ultimately benefit both parties involved in terms of increased sales numbers & positive ROI (return on investment). Furthermore, once established relationships should always remain mutually beneficial; meaning regular reviews should take place where changes/adjustments can be discussed if needed in order maintain maximum efficiency at all times!